Florence Grouard

In her capacity as EMEA Marketing Strategy Director at SAP Concur, Florence is
responsible for supporting marketing leaders across 11 market units to deliver sustainable
go-to market strategies and campaign rollouts.
Her motto, “truth is data, performance is in actionable data”, plays a central part in her vision
for results and insights-driven international marketing. Prior to SAP Concur, Florence spent a
decade working in marketing and sales roles in both large corporations and start-ups,
including HP, Business & Decisions (now part of Orange Business Services SA) and
Smartesting. This broad experience has enabled Florence to develop a ‘Swiss army knife’
approach to marketing, know how to scale operations up and down, and adapt to any
structure. This allows her to combine deep analytical skills with the ability to connect with
people across all marketing and sales divisions across EMEA, and rally people behind her
international vision.
A born enthusiast, Florence believes that no mountain is too high to climb. She puts this
value to good use by hiking the highest peaks in her free time.